Wyndham City Council 

Grow Your Business Group Programme -

Navigating Business Growth

 “Navigating Business Growth” focuses on providing business owners with skills and knowledge to take their business to the next level. Equip yourself with the tools and techniques to;

ü Construct and execute a business growth plan

ü Develop a focused Sales and Marketing Campaign

ü Develop and instill a winning company culture to maximize staff performance

ü Increase the utilisation of your resources

ü Increase cash resources with cash-flow management tools

Key Benefits:

ü Increase productivity and lift competitiveness

ü Develop and implement business goals

ü Motivate and manage staff for performance

ü Improve management skills

ü Broaden business networks

ü Improve business cash-flow

Who should attend?

This programme is aimed at owners/managers of small and medium sized businesses.

Testimonials from Previous Programme Participants:

Australian Waste Management is a fast growing supplier of commercial waste management services, this includes waste and recycling collections, removal and destruction of secure documentation and the sale of wheelie bin containers. Aaron Parson the Owner and Managing Director was a participant in GYB Programme.

“The program provided an opportunity to challenge and clarify my thinking, in particular what I measure as KPIs, how I manage my organisational culture. Although I have good consulting partners in my business, participating in the programme helped me confirm my thinking and challenge the advice I was receiving to achieve a better result for the business overall. Our focus is to provide reliable best practice waste management and recycling products and services. ”

Carter Cottages  is a unique place to stay in the heart of Werribee and a supporter of Tourism in Melbourne’s West. Owner Mim Micallef thoughts on the program were as follows;

“Very thorough and well explained, have already commenced implementing some of the material covered”

Since participating in the GYB Programme Grenenger Sheetmetal a provider of sheet metal fabrication and engineering services, has grown its revenue by over 50% in the last 12 months.

“The program helped me focus on my customer outcomes by aligning my resources to ensure that we are delivering high quality products, on time and within specification. In particular I have leveraged my administrative staff to enhance our marketing, administrative and billing processes, so I can focus on delivering quality engineering services to our customers.” Says Stephen Grenenger owner of Grenenger Sheetmetal.

Capture Recruitment is an employment professional services firm that caters for many of the West’s industrial leaders. Tony Ebejer Capture Recruitment’s Managing Director reflected;

“The program has enabled me to better understand the hidden values in our ever changing business environment, fine tuning our processes as we grow. There are those that run seminars and there is Chris that speaks my language. We will use what we have learnt through this program in the coming years to help us maintain our steady growth, being mindful of not taking on more than we can chew,” said Tony.

Benefits of investing in Intellectual Capital and challenging your business direction.

Investment:

The programme consists of 22 hours of consultation and documented outcomes. Procured individually the program is valued at $4,800 + GST

This group program offers the benefits of the services at an investment of $2,200.00 +GST per business. In addition:

-          $1,500.00 +GST Government Grant available to eligible businesses

-          Register by Friday 15 August to receive the Early Bird Rate 

Your investment is only $700.00 + GST.

Excluding Early Bird your investment is $599 + GST

This offer is open to the first 10 businesses that register and are approved by Business Victoria to undertake the program. Government criteria include;

·         trading for minimum 12 months,

·         be financially viable,

·         be based in Victoria,

·         tradeable service

·         opportunity for export or import substitution,

·         Innovation and employment generation (start-ups are not eligible).

Supported and funded by:

Department of Business and Innovation

Wyndham City Council – Business & Economic Development

Putney Breeze Business Advisors

Programme Structure

The program is planned to run October – December 2014.

Module 1 – Business Direction and Marketing Campaign  

Consultation 1 – Your premises (1 hour) 

The initial consultation will assess the current operating environment and will allow the workshops 

that follow to be tailored specifically for the challenges that face the registrant. 

Workshop 1 – Topic: Defining Business Direction – A Critical Success Factor (10 Businesses: 2.5 hours) 

Date: TBC 1st week in October

Time: 6:00pm to 8:30pm 

Venue: Wyndham City Council Training Rooms 

Introductions to 10 participating Businesses. Apply a framework for developing a business plan amongst peers. Registrants finish the session with a Business Plan outline 

Workshop 2 – Topic: Find your Market, position your Brand and Sell effectively (10 Businesses: 2.5 hours) 

Date: TBC 2nd week in October 

Time: 6:00pm to 8:30pm 

Venue: Wyndham City Council Training Rooms 

Registrants apply a workflow to develop effective marketing campaigns and selling campaigns. 

Consultation 2 – Your premises (2 hours) 

The second consultation will flesh out the business plan and reinforce the learning on performance 

management. 

Module 2 – Key Elements of an Effective Organisation  

Workshop 3 – Topic: Organizational Culture and Motivation (10 Businesses: 2.5 hours) 

Date: TBC 1st Week in November 

Time: 6:00pm to 8:30pm 

Venue: Wyndham City Council Training Rooms 

Establish the ideal organizational culture for the registrants business. Understand the basic 

principles of motivation and how to provide feedback on staff performance and how to improve 

customer and supplier stakeholder relationships. 

Workshop 4 – Topic: Lean Processes of Highly Effective Businesses (10 Businesses: 2.5 

hours) 

Date: TBC 2nd Week in November 

Time: 6:00pm to 8:30pm 

Venue: Wyndham City Council Training Rooms 

Registrants apply a framework for prioritizing their tasks and commitments to deliver customer satisfaction. 

Consultation 3 – Your premises (2 hours) 

The third consultation will apply principles and reinforce the learning on staff management. 

Module 3 – Cash Flow and Navigating Business Performance 

Workshop 5 – Topic: Cash Flow Management and Calculating Margins (10 Businesses: 2.5 hours) 

Date: TBC 1st week in December 

Time: 6:00pm to 8:30pm 

Venue: Wyndham City Council Training Rooms 

Apply an understanding of cash flow management principles and cash flow forecasting to the 

registrants business. 

Workshop 6 – Topic: KPIs - Business Performance Measures that matter (10 Businesses: 2.5 hours) 

Date: TBC 2nd week in December 

Time: 6:00pm to 8:30pm 

Venue: Wyndham City Council Training Rooms 

Registrants apply a workflow and refine the key performance indicators that are specific to their business. 

Consultation 4 – Your premises (2 hours) 

The fourth consultation will apply principles and reinforce the learning 

Consultation 5 – Your premises (1 hour)

The final consultation will reconfirm the learning and plans developed throughout the workshops and consultation process. 

A key outcome from the workshop is for the registrants to have a written business plan, 

organizational management guidelines and a cash flow forecast for their business. 

To Register your place on the programme contact:

Lesley Rogan, Business & Industry – Wyndham City Council 

Mobile: 0407 364 430  

Email: lesley.rogan@wyndham.vic.gov.au

Alternatively contact:

info@putneybreeze.com.au

Call 03 9395 1118