The 3Vs of Marketing
Marketing Campaign Builder for Small to Medium Sized Businesses 

The Marketing “Market” for small to medium sized (SME) business is fragmented. You have Social Media specialist, print specialist, copywriters, video specialist, SEO specialist and website specialist. Very few marketing advisors actually offer holistic marketing campaign plans that can be measured. The Marketing Advisors that do offer holistic marketing advice often require a budget out reach of an average SME.

There are many elements required to deliver a successful marketing campaign. Some campaigns many not require certain marketing tools at all. The tool’s that any one marketing campaign requires varies from industry to industry and segment to segment. Many small to medium sized business owners are left to their own devices when developing a marketing campaign.

All business owners need to ask themselves what are the marketing tools appropriate for my business, my industry, my clients and customers?

When you develop your marketing campaign plan, consider the following three points. What I call the 3V’s of marketing.  

Venue: Think of the word “Market”. What does it actually mean? Well it’s a “public place” for buying and selling. More importantly it is a place where people gather to communicate and exchange items of value. A market is a Venue where people gather. Ask yourself, where are the venues that your clients and customers gather?  

Value: What is the intrinsic Value of your product or service? What is the key benefit you hope to communicate and is it consistent with your price?

Vehicle: After you have determined your Venue and Value, assign the appropriate marketing Vehicle to communicate and transfer your message to your potential buyers.

Once you have determined your Venues, Value and Vehicles you are on your way to building a marketing campaign that is made to measure. Measuring your marketing is another topic all together. Just remember, top line revenue is not the “Return on Investment” as some may have you believe.

Apply the 3 V’s of marketing to build your marketing campaign that can be made to measure!

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